It's a Generation X Thing.

Having drifted aimlessly through the 80s and 90s towards a post-industrial future, we Gen-X were saved by punk, house, rave, grunge and rap – arguably, the greatest burst of creativity in popular music and youth culture the world will ever see.

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We produce high quality printed clothing - celebrating all things Gen X by adopting recognisable idiologies, iconic slogans and images, that are synonymous with Gen X and then putting it back out there for all generations to enjoy!

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