Supervictory is the celebration of GenerationX -the generation that refused to grow old.

Having drifted aimlessly through the 80s and 90s towards a post-industrial future, we (Gen X)  were saved by punk, house, rave, grunge and rap – arguably, the greatest burst of creativity in popular music and youth culture the world will ever see.

 

We’ve maintained a deep connection with the pop culture of our days and strive to keep looking and living like people who experienced the immortal highs of 20th century youth culture. It’s not simply a nostalgic relationship with the recent past. We’re concerned ‘that’ life is still present within us and we feel as relevant and meaningful today as we ever did.

 

We believe, with some justification, that the tunes, fashions and youth cultural experiences of the '80s and '90s still go beyond anything being created today. Old farts we are not – Gen X’ers, arguably, are still the coolest generation out there.